Customer Team Marketing Director
Core
Lead the development and execution of customer-specific marketing strategies to drive user and household penetration growth for P&G brands across in-store and digital touchpoints.
Role type
Senior Customer Team Marketing Director
Builds
Enterprise and brand-specific marketing activations, go-to-market plans, and user growth strategies for key retail customers.
Domain
FMCG / Retail Marketing
Deliverable
product features
Required skills
Strategic leadership in matrixed organizations, brand-building expertise, agency management, stakeholder alignment, consumer/ shopper insight translation, media planning leadership, business judgment
Preferred skills
Experience in complex retail environments, ability to navigate ambiguity
Technologies
Retail Media Networks (RMN), digital touchpoints, in-store activation platforms
Responsibilities
Develop and execute customer growth strategies, define retailer Fit-to-Win frameworks, lead media planning and RMN evaluation, partner with category teams on cohesive marketing plans, manage external creative partners, drive disciplined execution across the path to purchase
Seniority
Senior, hands-on IC with strategic leadership