Growth Marketing Manager
Core
Own the growth number and lead a team to scale revenue efficiently across DTC, retail, and marketplaces for a beauty brand.
Role type
Growth Marketing Manager (hands-on leadership)
Builds
Full-funnel growth roadmaps and marketing budgets across Meta, TikTok, Google, and retail media networks
Domain
Beauty / Consumer Packaged Goods (CPG)
Required skills
Performance media buying, Omnichannel growth strategy, Analytical modeling, Team leadership, Budget allocation, Data-driven decision making
Preferred skills
Beauty industry experience, Retail media network expertise, AI tools familiarity
Technologies
Meta Ads, TikTok Ads, Google Ads, Retail media networks, AI automation tools
Responsibilities
Own customer acquisition, retention, LTV, and blended marketing efficiency; Build full-funnel growth roadmaps; Lead and coordinate four specialized functions (Performance Marketing, Lifecycle/CRM, Graphic Design, Community Management); Turn complex attribution data into clear insights; Lead weekly executive performance meetings