Marketing Manager - Baby
Core
Lead Millie Moon marketing strategy and execution across Target and 30+ US retailers, licensing, and training pants to drive brand growth and sell-through among expecting parents.
Role type
Senior Marketing Manager (FMCG/Baby)
Builds
Retail media campaigns, in-store activations, licensed product ranges, and brand awareness moments for US parents.
Domain
Baby products, consumer goods, retail marketing
Deliverable
product features
Required skills
Brand marketing strategy, retail media management, consumer insight commissioning, budget ownership, team leadership, commercial fluency
Preferred skills
FMCG experience, baby/personal care sector knowledge, scaling brand distribution
Technologies
Roundel retail media platform
Responsibilities
Own annual marketing plans and range reviews at Target; partner with Sales/Digital on retail media and trade activity; grow distribution across 30+ US retailers; execute licensed range and training pants marketing; win expecting mums via registries and parenting apps; plan brand fame moments; manage creative briefs and hold partners accountable; own budget allocation and testing; lead and coach the marketing team.
Seniority
Senior, hands-on IC with team leadership