Director Lifecycle/CRM (Email, Push, SMS)
Core
Define and lead the future of Target's owned marketing ecosystem (Email, Push, SMS) by modernizing capabilities, advancing automation and AI-enabled decisioning, and evolving the organization's operating model to drive profitable sales and guest engagement.
Role type
Director, Lifecycle/CRM (Email, Push, SMS)
Builds
Scalable technology and experiences for personalized guest communications across owned marketing channels
Domain
Retail / Lifecycle Marketing & CRM
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Strategy & organizational transformation, Channel stewardship (Email, Push, SMS), Operating model redesign, Cross-functional partnership, Capability & innovation leadership, Executive presence
Preferred skills
Consulting experience, Modernizing legacy marketing organizations, AI-enabled marketing capabilities
Technologies
Martech platforms, Customer data platforms, Experimentation frameworks, AI-enabled decisioning tools
Responsibilities
Define long-term vision for Lifecycle Marketing over 3-5 years, Serve as executive owner of Email, Push, and SMS channels, Lead transformation from manual campaign planning to automated/AI-driven decisioning, Partner with Product, Engineering, Data Science, and Martech to deliver scalable solutions, Build a future-ready organization by coaching leaders and fostering innovation
Seniority
Director, strategic leadership & organizational development