Field Marketing Senior Lead – Business Development
Core
Strategic field marketer driving business development by creating new growth opportunities, opening doors in targeted whitespace, and building executive relationships to generate net-new logo and new-scope pipeline.
Role type
Senior Field Marketing Lead – Business Development
Builds
Net-new logo pipeline, new-scope opportunities, and executive-level engagement plans
Domain
Technology services, IT infrastructure, and enterprise B2B consulting
Required skills
B2B marketing strategy, account-based marketing, business development, complex B2B sales cycle management, executive engagement, data-driven targeting, AI tools utilization, account intelligence analysis, stakeholder alignment, opportunity progression
Preferred skills
Third-party advisor management, alliance marketing, analyst relations, co-creation experiences, sector knowledge (Financial Services, Healthcare, Communications, Media, Technology)
Technologies
AI tools, agents, account intelligence platforms
Responsibilities
Develop and execute field marketing strategies for targeted whitespace and new logo acquisition; Partner with Sales, Industry Advisors, and Alliances to align on priority accounts; Identify target accounts and market triggers using data and insights; Build and activate targeted marketing plans including executive events and thought leadership; Strengthen brand visibility through third-party advisors and corporate communications; Support differentiated client experiences via workshops and co-creation sessions
Seniority
Senior, hands-on IC
