B2B Marketing Associate
Core
Execute multi-channel B2B marketing campaigns and lifecycle automation strategies to drive brand awareness and revenue growth for asset managers.
Role type
B2B Marketing Associate
Builds
Cross-regional marketing campaigns, personalized email journeys, and optimized web experiences for asset management clients.
Domain
Financial services / Asset management
Deliverable
product features
Required skills
B2B marketing strategy, lifecycle marketing architecture, email automation, web A/B testing, data analytics, project management, content coordination, marketing operations
Preferred skills
ABM program ownership, demand generation, familiarity with AI-powered marketing tools
Technologies
HubSpot, Salesforce, Google Analytics, Figma
Responsibilities
Implementing multi-channel B2B marketing tactics, designing and scaling email journeys, managing web A/B testing frameworks, coordinating campaign logistics, producing marketing content, managing marketing operations workflows, analyzing full-funnel metrics
Seniority
Mid-level, hands-on IC