Commercialization Leader - Emerging Care Settings
Core
Drive growth creation through learning velocity, behavioral insights, and iterative experimentation across emerging care delivery models by blending commercial strategy and business model innovation.
Role type
Senior IC commercialization leader (emerging care settings)
Builds
Scalable commercial capabilities for emerging care delivery models
Domain
Healthcare / MedTech / Emerging Care Settings
Required skills
commercial strategy, business model innovation, ecosystem development, channel strategy, insight generation, DTC commercialization, rapid experimentation, partnership management, cross-functional leadership, market sizing, revenue projections, go-to-market design, behavioral insights, customer acquisition, financial modeling
Preferred skills
MBA, non-traditional channel experience (digital health, at-home testing, consumer health)
Technologies
none stated
Responsibilities
Develop end-to-end commercial strategy including segmentation, value proposition, and channel strategy; Execute rapid experimentation cycles (MVPs, pilots, A/B testing) to validate commercial models; Identify and manage strategic partnerships to enable new business models; Lead cross-functional teams to drive alignment and execution; Define new commercial capabilities for emerging care models; Generate evidence to support clinical, operational, and economic value propositions
Seniority
Senior, hands-on IC
