Manager, Retention Marketing
Core
Design and execute retention-focused campaigns across owned, paid, and partner channels to reduce churn and save subscribers for streaming services.
Role type
Manager, Retention Marketing
Builds
Retention campaigns, win-back programs, and retention offer ladders for direct-to-consumer and partner platforms.
Domain
Streaming media and entertainment
Required skills
Retention marketing strategy, lifecycle management, A/B testing and holdout design, SQL, data analysis, project management, stakeholder management, marketing tech stack proficiency.
Preferred skills
Experience with third-party distribution partners (Amazon Channels, Roku, MVPVs), retention-focused paid media, audience activation, lift measurement.
Technologies
Braze, mParticle, LiveRamp, BI tools, marketing dashboards.
Responsibilities
Support strategy and execution of retention campaigns across email, push, in-app, and paid media; Partner with data teams on segmentation and subscriber modeling; Design and run retention test-and-learn agendas with holdouts; Optimize save-at-cancel flows and win-back programs; Translate engagement indicators into cohort-based triggers; Track KPIs like churn, tenure, and incremental lift.
Seniority
Manager, 4-6 years experience