Manager - CRM Marketing
Core
Lead CRM strategy and execution for key programming tentpoles (premieres, finales, seasonal moments, franchise events) across streaming services and cable networks.
Role type
Manager - CRM Marketing
Builds
Audience engagement campaigns for AMC+, Acorn TV, Shudder, and other streaming/cable brands
Domain
Streaming media and television
Deliverable
product features
Required skills
CRM strategy, lifecycle marketing, campaign execution across email/push/in-app, data-driven optimization, A/B testing, cross-functional collaboration
Preferred skills
Streaming/media industry experience, personalization at scale
Technologies
Email, push notifications, in-app messaging
Responsibilities
Lead CRM strategy for programming tentpoles, own weekly streaming guides and content highlights, collaborate with retention teams to deploy campaigns, leverage behavioral data for personalization, contribute to A/B testing roadmap, partner with content and brand marketing teams
Seniority
Manager, hands-on IC
