Senior Manager, Platform Strategy & Audience Engagement
Core
Lead digital platforms (BYUtv, BYUradio) and scheduled content to drive audience engagement across apps, websites, and programming.
Role type
Senior Manager, Platform Strategy & Audience Engagement
Builds
Digital experiences for BYUtv and BYUradio audiences
Domain
Higher education media & digital broadcasting
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic thinking, leadership, people management, analytics tools, UX/UI best practices, CRM/CEM platforms, digital/OTT ecosystems
Preferred skills
Entertainment programming, digital merchandising, OTT and app ecosystems, cross-platform audience engagement
Responsibilities
Lead strategy for BYUtv and BYUradio platforms, Mentor and guide managers across Digital Product & Merchandising, Programming, and Customer Engagement, Use analytics and audience insights to inform scheduling and marketing, Collaborate with Marketing, Creative, and Technology teams, Champion cross-platform storytelling and personalization
Seniority
Senior, hands-on IC with leadership responsibilities
