B2B Growth Marketing Manager
Core
B2B Growth Marketing Manager responsible for designing, developing, and executing the digital marketing ecosystem to drive new customer acquisition and business growth for S-Business, a corporate card and account program serving 40,000 Finnish companies.
Role type
Senior B2B Growth Marketing Manager
Builds
Digital customer journey, lead generation campaigns, and marketing automation workflows for B2B corporate clients
Domain
B2B Marketing, Digital Transformation, Corporate Services
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, lead generation, marketing automation, data analytics, customer segmentation, cross-functional collaboration, A/B testing, AI/ML marketing applications
Preferred skills
Experience with marketing technology stacks, growth hacking methodologies, strategic planning
Technologies
Marketing automation platforms, AI/ML tools, analytics platforms, digital marketing channels
Responsibilities
Design and execute digital marketing campaigns to support business growth targets; Develop demand quality and lead generation in close collaboration with sales; Identify growth opportunities using analytics and customer insights; Optimize digital customer journey and conversion rates across channels; Plan, prioritize, and track cost-effectiveness of marketing initiatives; Build a continuous experimentation and learning culture; Leverage AI and automation to enhance marketing efficiency and scalability
Seniority
Senior, hands-on IC