Manager, B2B Marketing Operations - Partner Marketing Platforms
Core
Own the technology roadmap and design the connected MarTech ecosystem to enable scalable B2B partner-led marketing, co-marketing campaigns, and events.
Role type
Manager, B2B Marketing Operations (Partner Marketing Platforms)
Builds
Scalable partner marketing technology stack, campaign workflows, and event platforms
Domain
B2B Marketing, Partner Ecosystems, MarTech
Required skills
B2B marketing strategy, partner ecosystem management, MarTech roadmap planning, CRM and marketing automation expertise, data governance, cross-functional stakeholder management, project management
Preferred skills
SaaS or Professional Services industry experience, experience with Salesforce, Impartner, Vistex, Cvent, Adobe Workfront, Tableau, PowerBI, global privacy and data-sharing standards (via careerplan.io/jobs/R-292581-manager-b2b-marketing-operations-partner-marketing-platforms-at-mastercard)
Technologies
Salesforce, Impartner, Vistex, Cvent, Adobe Workfront, Tableau, PowerBI
Responsibilities
Define target-state architecture connecting CRM, marketing automation, and event platforms; translate business requirements into scalable technical capabilities; design frameworks for co-marketing campaigns and events; establish data governance and reporting controls; lead cross-functional initiatives for platform adoption and process improvement
Seniority
Manager, hands-on IC with strategic oversight