Marketing Strategy & Planning Manager
Core
Own the full technical and analytical foundation for marketing pipeline generation, campaign performance measurement, and efficiency improvement across a multi-product portfolio (ATS, Onboarding).
Role type
Senior individual-contributor marketing strategy and operations manager
Builds
Marketing dashboards, tracking systems, automation workflows, and data governance frameworks
Domain
SaaS / Enterprise HR Tech / Revenue Operations
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Marketing strategy and operations, SQL, data analysis and visualization, marketing automation, lead management, campaign attribution, web analytics, data privacy compliance
Preferred skills
Business intelligence tools, API integrations, webhook management, project management
Technologies
HubSpot, Google Analytics, Adobe Analytics, Heap Analytics, Looker
Responsibilities
Implement and maintain tracking systems and UTM parameters; lead design and execution of marketing automation workflows; build and maintain marketing dashboards; develop data governance frameworks; audit marketing systems for data integrity; train team members on marketing technology tools.
Seniority
Senior, hands-on IC