Digital Marketing Manager - R&I - HCM
Core
Lead the R&I Business Unit's evolution from channel-led digital marketing to customer-centric, insight-led and AI-enabled engagement, designing connected customer journeys and translating data into actionable segmentation and investment decisions.
Role type
Senior Digital Marketing Manager (Pharma R&I)
Builds
Omnichannel customer engagement strategies, AI-enabled content recommendations, and data-driven campaign automation for Healthcare Professionals (HCPs).
Domain
Biopharmaceuticals (Oncology, Rare Diseases, Cardiovascular, Respiratory & Immunology)
Deliverable
product features
Required skills
Digital marketing strategy, omnichannel campaign management, data analysis and metrics tracking, content management, AI adoption and governance, stakeholder partnership, OKR definition, experimentation design.
Preferred skills
Pharmaceutical sector experience, complex problem solving, resilience, conflict resolution.
Technologies
CRM systems, data analysis tools, campaign automation platforms, AI tools for insight synthesis and next-best-action.
Responsibilities
Lead the BU Customer Engagement 2.0 strategy and roadmap; orchestrate personalized omnichannel engagement using segmentation and responsible AI; build the data, technology and measurement foundation for digital excellence; drive compliant adoption and continuous improvement of digital and AI-enabled activities.
Seniority
Senior, hands-on IC
