SFE & Channel Effectiveness Manager– Bucharest
Core
Design and maintain the Sales Force Effectiveness (SFE) framework to maximize field force performance and embed disciplined omnichannel execution across business units.
Role type
Senior SFE & Channel Effectiveness Manager
Builds
Field force performance programs, omnichannel execution plans, and decision-ready insights for brand teams.
Domain
Biopharmaceutical sales operations and commercial analytics
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
SFE framework design, CRM cycle planning, incentive modeling, territory optimization, BI dashboard interpretation, A/B test design, stakeholder management, project management
Preferred skills
AI-enabled engagement tools (Next Best Action), change management, vendor management
Technologies
Power BI, CRM systems
Responsibilities
Design SFE frameworks including segmentation, targeting, and call planning; partner with Brand Teams on GTM and tactical planning; lead incentive modeling and goaling methodologies; define KPIs and automate reporting; synchronize field plans with digital campaigns; manage cycle governance and reviews.
Seniority
Senior, hands-on IC
