Manager, Japan E2EE
Core
Develop and execute data-driven, experiential marketing campaigns across Owned, Earned, Shared, and Paid media to drive consumer connections and brand growth for The Coca-Cola Company in Japan.
Role type
Manager, End-to-End Experience and Connection Strategy
Builds
Integrated communications programs and media strategies for consumer beverage brands
Domain
FMCG / Beverage / Marketing & Media
Deliverable
product features
Required skills
Strategy development, Media planning and buying (online/offline), Media Math concepts, Digital display/mobile/video/programmatic/CTV/OTT, Paid search and social media, Analytics and Marketing mix modeling (MMM), ROI measurement, Vendor and agency management
Preferred skills
Consumer channel behavior analysis, Custom research coordination, Budget optimization
Technologies
Marketing mix modeling (MMM), IMX Tracking, Microsoft Office Suite
Responsibilities
Translate business objectives and brand strategies into compelling agency briefs and media strategies; Partner with cross-functional teams to deliver integrated communications programs; Activate programs with external media agencies and vendors; Assess program results and provide post-program reviews; Leverage media tools to close the loop from impressions to transactions; Coordinate custom research efforts to measure program ROI; Manage execution and delivery of multiple connections programs to hit targets and remain on budget.
Seniority
Manager, hands-on IC