Senior Director, Brand Management (Timberland)
Core
Planning and developing global cross-functional brand strategies and integrated go-to-market (GTM) plans for Timberland, focusing on consumer engagement and brand elevation.
Role type
Senior Director, Brand Marketing
Builds
Global brand stories, seasonal integrated marketing plans, and consumer journeys
Domain
Footwear / Outdoor apparel / Brand Marketing
Deliverable
product features
Required skills
Cross-functional leadership, integrated marketing strategy, consumer insights, data-driven marketing, product marketing, social and digital marketing, youth culture knowledge, strategic planning
Preferred skills
Art, music, action sports, and/or street culture connectivity
Technologies
Keynote, PowerPoint, spreadsheets, databases
Responsibilities
Partner with regional and category teams to drive integrated GTM processes; build seasonal integrated plans and consumer journeys; lead cross-functional teams to deliver innovative brand solutions; leverage qualitative and quantitative data to create marketing strategies for next-generation consumers.
Seniority
Senior Director, strategic leadership with hands-on execution