Brand Director
Core
Own the brand voice and execute global marketing campaigns for a consumer mobile app across multiple markets.
Role type
Brand Director / Brand Lead
Builds
Global marketing campaigns, brand assets, and app copy for a consumer mobile application.
Domain
Consumer technology / Mobile apps / Global marketing
Deliverable
product features
Required skills
Brand strategy, copywriting, global campaign management, creative direction, brand localization, market research, stakeholder management
Preferred skills
Bilingual (French, Spanish, Portuguese, Korean, Japanese), consumer app experience, building brands from scratch
Technologies
None stated
Responsibilities
Define and maintain brand voice across all channels, lead end-to-end global campaigns, brief and manage external agencies and internal design teams, localize brand concepts for different markets, measure brand performance through tracking studies.
Seniority
Senior, hands-on IC
