Sr. B2B Marketing Operations Analyst (Experienced Level Professional)
Core
Drive B2B digital marketing performance, data strategy, and AI enablement by translating complex data into actionable insights connecting marketing to revenue.
Role type
Senior B2B Marketing Operations Analyst
Builds
Executive-ready dashboards, marketing performance reports, and scalable analytics capabilities for B2B digital campaigns.
Domain
B2B Marketing / Data Analytics / AI Enablement
Deliverable
dashboards & analysis
Required skills
Digital marketing analytics, Salesforce data analysis, SQL/SOQL, Power BI, Python/RStudio, Data lake management, AI/ML platform familiarity, Excel
Preferred skills
Power BI semantic modeling, Python/RStudio automation, Databricks, Cloud AI platforms (Azure/AWS/GCP), LLMs & Agentic AI tools
Technologies
Salesforce, Power BI, Python, RStudio, Databricks, Azure, AWS, GCP, LangChain
Responsibilities
Own digital marketing performance reporting across channels; Build and maintain dashboards to track KPIs; Connect marketing activity to pipeline and revenue; Manage audience data for campaign execution; Support data centralization in the enterprise data lake; Identify opportunities to automate reporting using AI.
Seniority
Senior, hands-on IC