Director, Brand Marketing - NOS / Full Throttle Energy
Core
Strategic engine for NOS Energy and Full Throttle Energy, shaping brand strategy, annual planning, and consumer marketing to build equity and accelerate growth for two distinct brands in the Monster Beverage portfolio.
Role type
Director, Brand Marketing
Builds
Long-term brand strategy, annual business plans, integrated media plans, new product launches, and in-market activations for NOS and Full Throttle.
Domain
Consumer Packaged Goods (CPG) / Energy Drinks / Motorsports & Americana
Required skills
Brand strategy, annual business planning, team leadership, media planning, new product launch management, shopper marketing partnership, brand equity measurement
Preferred skills
CPG industry experience, motorsports passion
Technologies
Microsoft Office, Social Media, Click Up, Nielsen
Responsibilities
Partner with Brand GM to build long-term strategy and annual business plans; manage and develop the brand marketing team; develop annual media plans and oversee creative production; lead go-to-market planning for new products; partner with shopper and regional teams on in-market activations; monitor brand health and competitive activity.
Seniority
Senior, hands-on IC with team management