Manager, Service Marketing & Change Enablement
Core
Lead service marketing, commercialization, strategic communications, and organizational change initiatives to drive adoption and value realization for global service offerings and digital capabilities.
Role type
Manager, Service Marketing & Change Enablement
Builds
Go-to-market strategies, value propositions, launch communications, adoption frameworks, and executive reporting dashboards
Domain
Healthcare / Medical Devices / Digital Solutions
Deliverable
product features
Required skills
Service marketing strategy, organizational change management, stakeholder engagement, adoption analytics, executive communication, go-to-market planning, data-driven decision making
Preferred skills
Change enablement leadership, value proposition development, cross-functional influence, strategic initiative leadership, customer experience management, structured change methodologies, regulated industry experience
Technologies
Business Intelligence tools, Performance Analytics platforms, Digital Solutions frameworks
Responsibilities
Develop and execute global service marketing strategies; Create value propositions and launch communications; Partner with commercial and technical teams for go-to-market readiness; Build adoption strategies and change management plans; Define and monitor adoption metrics; Conduct stakeholder analysis and readiness evaluations; Develop executive dashboards and transformation messaging
Seniority
Manager, hands-on leadership
