Director of Product Marketing & Go-to-Market
Core
Strategic Product Marketing & Go-to-Market leader building vertical strategies and GTM plans to expand Movement Intelligence into new healthcare markets.
Role type
Director of Product Marketing & Go-to-Market
Builds
Go-to-market strategies, vertical market entry plans, and integrated multi-channel campaigns for new products and initiatives.
Domain
Digital health / Healthcare technology
Deliverable
product features (via careerplan.io/jobs/79-007-30-F6F-director-of-product-marketing-go-to-market-at-onestep)
Required skills
Go-to-market strategy, market segmentation, value proposition development, cross-functional leadership, customer and market research, commercial strategy, storytelling, product marketing, campaign orchestration
Preferred skills
Strategic thinking, creative intuition, data-driven decision making, startup environment experience
Technologies
None stated
Responsibilities
Lead go-to-market strategy and execution for new products and strategic initiatives; Craft strategic narratives connecting customer challenges, clinical evidence, and business outcomes; Build and execute go-to-market strategies for emerging healthcare verticals; Own end-to-end execution of go-to-market programs across Product, Sales, Marketing, Clinical, and Customer Success; Translate strategy into integrated multi-channel campaigns; Conduct customer, market, and competitive research; Equip commercial teams with messaging and sales narratives; Identify opportunities to improve customer adoption and expansion; Establish scalable Product Marketing and Go-to-Market frameworks.
Seniority
Director, strategic leadership with hands-on execution