Sr. Manager, Direct to Patient Marketing - Media & Partnerships
Core
Lead integrated media, digital marketing, and strategic partnership initiatives to drive consumer awareness, engagement, and business growth for the US Vision Care Lens Marketing Team.
Role type
Sr. Manager, Direct-to-Patient Media & Partnerships
Builds
Integrated paid media strategies and consumer-facing partnership activations
Domain
Healthcare / Vision Care / Direct-to-Consumer Marketing
Deliverable
product features
Required skills
Agency leadership, DTC marketing strategy, paid media planning, partnership negotiation, data-driven decision making, AI-enabled marketing tools usage, performance measurement frameworks
Preferred skills
Healthcare/medical device industry experience, DTC/patient marketing experience, integrated media planning across social/digital/retail, influencer/creator partnership activation, cross-functional stakeholder influence
Technologies
AI-enabled marketing tools, advanced analytics platforms
Responsibilities
Lead media agency planning and performance reporting; Partner with Brand, Content, Retail, and Analytics teams; Define measurement frameworks and KPIs; Identify and manage consumer-facing partnerships; Develop integrated marketing activations with retail and affinity partners
Seniority
Senior, hands-on IC with leadership responsibilities