Vice President, Media
Core
Leading media strategy to drive guest acquisition and same-store sales growth for Dave & Buster's and Main Event entertainment brands.
Role type
Vice President, Media
Builds
Paid search, paid social, and hyperlocal media campaigns that convert consideration into store visits.
Domain
Entertainment / Hospitality / Digital Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid search strategy (organic & paid), Paid social media management, Media mix modeling, AI-driven analytics, Agency management, Hyperlocal activation
Preferred skills
Experience with AI-driven answer engines (e.g., Gemini), Growth marketing leadership, Cross-functional collaboration with CRM and creative teams
Technologies
Google Ads, TikTok, Meta, YouTube, AI-driven answer engines
Responsibilities
Own paid search and organic search strategy, Lead paid social campaigns on TikTok, Meta, and YouTube, Manage media mix models against business goals, Guide agency partnerships and budget, Integrate AI and advanced analytics into measurement and optimization.
Seniority
Executive, strategic leadership & team development