Lifecycle Marketing Manager
Core
Owns CRM, lifecycle email, and loyalty program strategy to drive acquisition, retention, frequency, and customer lifetime value for live entertainment and sports in Orange County.
Role type
Lifecycle Marketing Manager
Builds
Lifecycle marketing campaigns, loyalty programs, and audience segmentation workflows
Domain
Live entertainment and sports
Required skills
CRM strategy, lifecycle email marketing, loyalty program development, marketing automation, audience segmentation, data analysis, campaign optimization
Technologies
Salesforce, Marketing Cloud
Responsibilities
Build and manage lifecycle marketing campaigns across email, SMS, and push channels; Manage audience segmentation, automation, and personalization workflows; Analyze campaign performance and recommend optimizations; Partner with digital, social, and guest experience teams to enhance customer data use; Develop strategy for loyalty program for district visitors
Seniority
Mid-level, hands-on IC