Senior manager, lifecycle & audience marketing
Core
Own the end-to-end email and lifecycle marketing program, defining strategy and executing hands-on in HubSpot to deliver personalized messages across the buyer journey.
Role type
Senior Lifecycle Marketing Manager (B2B SaaS)
Builds
Email campaigns, audience segments, nurture workflows, triggered journeys, and reporting dashboards in HubSpot
Domain
B2B SaaS, Enterprise Technology, Account-Based Marketing (ABM)
Required skills
Lifecycle marketing strategy, HubSpot mastery, Audience segmentation, Behavioral targeting, Email deliverability, A/B testing, Account-based GTM, Data analysis
Preferred skills
AI experimentation in marketing, Personalization at scale, Ambiguity navigation, Cross-functional partnership
Technologies
HubSpot, CRM, Marketing Automation Platforms
Responsibilities
Define lifecycle strategy and execute hands-on in HubSpot; Build and manage emails, audiences, workflows, and nurture programs; Drive audience segmentation using behavioral and account signals; Partner with demand gen, ABM, content, and sales to align with GTM priorities; Establish reporting frameworks connecting activity to revenue outcomes; Experiment with AI to transform audience building and personalization.
Seniority
Senior, hands-on IC