Brand Manager
Core
Develops and executes comprehensive brand strategy and go-to-market plans for consumer products across dealer, retail, ecommerce, and Pro channels.
Role type
Senior Brand Manager (Consumer Products)
Builds
Holistic marketing campaigns, product narratives, and commercialization plans for North American market.
Domain
Consumer Goods / Marketing
Deliverable
product features
Required skills
Brand strategy, go-to-market planning, cross-functional project leadership, consumer insights analysis, campaign execution, stakeholder influence, content development, trade show management, digital content production, B2B/B2C strategy.
Preferred skills
Experience in consumer product marketing, localization of global strategies, influencer program management.
Technologies
Martech tools, digital content platforms, analytics tools.
Responsibilities
Lead strategic commercialization planning for product launches; craft marketing briefs and product narratives; partner with agencies on creative and media strategy; localize brand strategy for North America; manage trade show support and photography logistics; support retailer expansion and SKU management; provide post-campaign reporting and analysis.
Seniority
Senior, hands-on IC