Senior Global Product Marketing Manager, Consumer Digital
Core
Define go-to-market strategies, pricing, and promotion for consumer digital health products to drive adoption and retention.
Role type
Senior Global Product Marketing Manager
Builds
Consumer digital health products and features
Domain
Healthcare / Consumer Technology
Deliverable
product features
Required skills
Market analysis, Go-to-market strategy, Pricing strategy, Product lifecycle management, Cross-functional leadership, Strategic decision-making
Preferred skills
Startup mentality, Consumer-centric thinking, Project management
Technologies
Digital health platforms
Responsibilities
Conduct market analysis and research to identify trends and customer needs; Develop pricing strategies to maximize profitability; Create comprehensive go-to-market plans for product launches; Monitor product performance and drive lifecycle enhancements; Foster alignment between product, marketing, and revenue teams; Collaborate with cross-functional teams to integrate customer feedback.
Seniority
Senior, hands-on IC
