Head of Marketing North America (Brand Leadership, Insights & Activation)
Core
Lead brand strategy, architecture, and activation for Orbit and Gardena master brands across North America, driving insight-led growth and campaign execution.
Role type
Senior marketing leader (Head of Brand)
Builds
Regional brand strategy, brand identity, and marketing campaigns for consumer goods
Domain
Consumer goods / FMCG
Deliverable
product features
Required skills
Strategic brand management, market research & insights, brand activation, team leadership, budget management, stakeholder management
Preferred skills
Data-driven decision making, creative problem solving, cross-functional collaboration
Technologies
None stated
Responsibilities
Own brand architecture and positioning; develop and execute brand campaigns; build market research function; lead marketing team; manage marketing budgets; collaborate with Product and Sales
Seniority
Senior, hands-on IC