Partner Alliances Marketing Specialist
Core
Manage and optimize marketing efforts for partnerships and alliances to drive brand visibility, lead generation, and business growth.
Role type
B2B partner alliances marketing specialist
Builds
Joint marketing strategies, campaigns, and content for partner organizations
Domain
IT services and technology
Deliverable
product features
Required skills
B2B marketing, alliance management, campaign planning, content creation, lead generation, project management, data analysis, negotiation, marketing automation, CRM management
Preferred skills
Partner management certifications, IT services industry knowledge, creative campaign development
Technologies
Marketing automation platforms, CRM systems, analytics tools
Responsibilities
Develop joint marketing strategies with partners, execute annual/multi-year strategic marketing plans, coordinate joint marketing campaigns and events, create marketing collateral and value propositions, analyze campaign performance and refine strategies, collaborate with sales and product teams
Seniority
Mid-Senior, hands-on IC
