Director, RGM OBPPC Coke TM
Core
Develop and steward the multi-year OBPPC (Occasion, Brand, Package, Price, Channel) strategy for Coca-Cola Trademark across North America, translating insights into differentiated brand, package, channel, assortment, and strategic pricing choices.
Role type
Director, Revenue Growth Management (RGM) / OBPPC Strategy
Builds
Multi-year growth roadmaps, package and assortment architectures, price-pack strategies, and quantified Sources of Growth for Coke Trademark.
Domain
Consumer Packaged Goods (CPG) / Beverage Industry / Brand Strategy
Required skills
Strategic thinking, OBPPC strategy, Price-pack and portfolio architecture, Analytics and financials, Change management and system influence
Preferred skills
Experience with large trademarks, multi-brand portfolios, complex package architectures
Technologies
None stated
Responsibilities
Develop one- to three-year OBPPC vision and growth roadmap; Define differentiated roles for brands across occasions, shoppers, and channels; Develop package and assortment architecture; Develop strategic price-pack architecture and pricing guardrails; Provide consumer, shopper, competitive, and financial insights; Coordinate cross-functional teams for launches and pilots; Lead development of Sources of Growth quantification.
Seniority
Director, strategic leadership