Director, Marketing - Brand Minute Maid
Core
Lead category strategy and integrated marketing plans for Minute Maid to drive profitable volume growth and long-term brand value across all markets.
Role type
Senior Individual Contributor Brand Manager
Builds
Winning long-term category plans, integrated marketing programs, and brand positioning strategies
Domain
FMCG / Beverages / Brand Management
Deliverable
product features
Required skills
Category Strategy, Integrated Marketing Planning, Consumer Insights, Brand Positioning, Stakeholder Management, Commercialization, Competitive Benchmarking, Portfolio Management
Preferred skills
Master's degree, Experience in brand management, Knowledge of syndicated data sources (Nielsen, IRI)
Technologies
AC Nielsen, IRI, CCT+, Home Scan
Responsibilities
Lead category strategy utilizing consumer and industry insights; Deliver profitable, sustainable volume growth; Develop integrated marketing plans; Drive commercialization of brand positioning and innovation; Partner with internal and external stakeholders to develop products and programs; Provide leadership to creative strategy and IMX teams.
Seniority
Senior, hands-on IC