Senior Manager, Marketing - Emerging Categories
Core
Launching a key strategic multi-billion-dollar global beverage category in India by charting long-term strategy, business plans, and a disruptive marketing blueprint.
Role type
Senior Manager, Marketing - Emerging Categories
Builds
New beverage category launch and go-to-market strategy for the Indian market
Domain
FMCG / Beverages
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand management, multi-year business planning, go-to-market strategy, stakeholder management, commercialization, shopper marketing, agency direction
Preferred skills
Emerging category experience, entrepreneurial mindset, bias for action, dynamic mindset, sharp focus on business results
Technologies
None stated
Responsibilities
Lead development of annual and multi-year brand growth strategies and business plans for the new category; Partner with internal and external stakeholders to develop a winning product proposition; Drive commercialisation of brand positioning, innovation, and consumer communications; Develop and communicate written briefs for agencies and suppliers; Ensure timely delivery against business plans
Seniority
Senior Manager, hands-on leadership