Director Revenue Growth Management– France
Core
Lead end-to-end Revenue Growth Management (RGM) strategies for The Coca-Cola Company in France, focusing on profitable growth across Retail and Away From Home (AFH) channels.
Role type
Director, Revenue Growth Management (Strategy & Execution)
Builds
Pricing frameworks, pack architectures, promotional plans, and AFH system levers for Coca-Cola brands in France.
Domain
FMCG (Beverages), Revenue Growth Management, Pricing Strategy, Away From Home (AFH)
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Revenue Growth Management, Pricing Strategy, Advanced Analytics, Predictive Modeling, AI-driven tools, Financial Acumen, Scenario Planning, Stakeholder Influence, Multi-channel Strategy, AFH Strategy
Preferred skills
MBA, Master's degree, Change Management, Digital Data, Packaging Strategies
Technologies
Pricing engines, Data science applications, AI-driven decision support systems
Responsibilities
Develop pricing, pack architecture, and promotional frameworks; Apply advanced analytics and AI to optimize trade investment; Prioritize AFH growth via equipment strategy and route-to-market design; Partner with marketing and commercial teams to drive incidence and availability; Embed scenario planning and financial simulation; Foster a test-and-learn culture; Monitor market conditions and regulatory trends.
Seniority
Director, Strategic Leadership