Director channel, Traditional trade and Away From Home, Romania
Core
Enterprise leader responsible for transforming and accelerating Traditional Trade and Away From Home channels in Romania through a unified, insight-driven approach to drive outlet penetration, availability, and profitable growth.
Role type
Director, Channel Strategy & Commercialization
Builds
Unified commercial plans, 360 Integrated Activation strategies, Joint Business Plans with key accounts, and end-to-end commercialization of new product developments.
Domain
FMCG (Beverages), Traditional Trade, Away From Home/Food Service
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Channel strategy formulation, end-to-end commercialization of brand bets and NPDs, Joint Business Planning, senior account management, system KPI governance, data-driven scenario planning, omnichannel execution, stakeholder alignment across bottlers and aggregators
Preferred skills
Experience with Food Service Aggregator platforms, predictive modeling for channel performance, equipment strategy development (coolers, vending, fountain)
Technologies
AI, predictive analytics, data modeling tools
Responsibilities
Lead long-range channel strategies and omnichannel roadmaps; govern execution standards for new product launches; manage direct accounts including McDonald's; drive system-wide performance against volume and revenue targets; integrate data and analytics into planning routines.
Seniority
Director, strategic leadership & cross-functional orchestration