Principal, Go-To-Market, Video
Core
Define and execute channel strategy and go-to-market plans to drive unit and revenue growth for smart home access products.
Role type
Principal Go-To-Market Strategist
Builds
Channel growth strategies, value propositions, and launch plans for new and existing products
Domain
Consumer durable goods / Smart home / IoT
Deliverable
product features
Required skills
Channel strategy, value proposition development, cross-functional GTM planning, competitor analysis, financial acumen, data visualization, executive communication, stakeholder management
Preferred skills
Consumer/Durable Goods industry experience, IoT product experience, P&L ownership
Technologies
Power BI, Tableau, SAP Analytics Cloud
Responsibilities
Set and execute channel strategy, oversee development of value propositions, lead deployment of strategic initiatives, own cross-functional GTM planning, diagnose channel performance, codify growth strategies, analyze competitor behavior, build trusted relationships with partners, set operating cadence and scorecards
Seniority
Principal, strategy & mentorship