Category Manager

China, Beijing, Beijing💼 Full-time🗓 2026-07-10 → 2026-07-22

Core

Own and manage end-to-end category performance, including revenue and gross adds, by defining strategy leveraging local market trends and competitive dynamics.

Role type

Senior Category Manager (China)

Builds

Category plans, investments, and channel execution strategies across Managed Retail, OEM/OPI, Direct Store, e-commerce, and offline retail.

Domain

Retail / Digital Commerce / Category Management

Deliverable

Required skills

Category P&L management, Channel strategy, Assortment management, Commercial execution, Financial acumen, Stakeholder management, Business case development, ROI optimization, Forecasting, Executive presentation

Preferred skills

Strategic thinking, Entrepreneurial ownership mindset, Analytical thinking, Program and project management

Technologies

N/A

Responsibilities

Define category strategy aligned with global direction tailored for China execution; Execute category plans and investments with partners; Lead channel strategy across Managed Retail, OEM/OPI, Direct Store, e-commerce, and offline retail; Manage budgets, investments, and ROI optimization; Lead Rhythm of Business including forecasting and executive reviews; Influence senior stakeholders and decision-making.

Seniority

Senior, hands-on IC

Rewrite

## About the role - Own and manage end-to-end category performance, including revenue, gross adds - Define category strategy leveraging local market trends, customer insights, and competitive dynamics - Manage category priorities aligned with global direction and tailor for China execution - Identify growth opportunities and develop business cases - Execute category plans and investments with partners - Support sales motions and value articulation - Manage budgets, investments, and ROI optimization - Provide structured insights for planning - Contribute to WW Category planning - Formulate and lead channel strategy across Managed Retail, OEM/OPI, Direct Store, e-commerce, offline retail, distribution, membership and APR-driven ecosystems - Define execution plans in partnership with Sales, Marketing, and Finance - Optimize route-to-market to maximize reach, conversion, and lifetime value - Manage channel execution priorities across Managed Retail, OEM/OPI, and Direct Store to drive consistent performance, partner accountability, and route-to-market effectiveness - Lead Rhythm of Business including forecasting and executive reviews - Drive alignment across Sales, Marketing, Finance, and WW Category - Influence senior stakeholders and decision-making ## Requirements - 8+ years/ experience in category management or related roles - Proven experience managing category P&L and delivering results - Deep expertise in channel strategy, assortment, and commercial execution - Experience managing Managed Retail, OEM/OPI, Direct Store, and broader retail or digital commerce channels - Strong analytical, financial, and stakeholder management skills ## Nice to have - Entrepreneurial Spirit & Ownership Mindset - Strategic Thinking - Analytical Thinking - Business Planning & Financial Acumen - Channel & Commercial Strategy - Stakeholder & Executive Management - Program & Project Management

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