Marketing Director, Sprite - Philippines
Core
Lead strategic development and execution of the Sprite brand agenda to drive sustainable growth, market share, brand equity, and profitability in the Philippines.
Role type
Senior Brand Marketing Director
Builds
Sprite brand portfolio, integrated marketing campaigns, and consumer experiences
Domain
FMCG / Beverages
Deliverable
product features
Required skills
Strategic Brand Management, Consumer & Market Insights, Integrated Marketing Communications, Commercial Acumen & Business Planning, Leadership & Stakeholder Management
Preferred skills
Digital-first marketing, Culture-led marketing strategies, Regional or multinational organization experience
Technologies
Digital media, Social media, E-commerce platforms
Responsibilities
Develop and execute annual and long-term Sprite brand strategies, Lead brand growth initiatives including portfolio strategy and innovation, Create and deliver integrated marketing campaigns across digital and experiential touchpoints, Drive consumer-centric decision making through insights and analytics, Partner with Commercial and Bottling teams for marketplace execution, Manage marketing budgets and agency relationships
Seniority
Senior, hands-on IC with strategic leadership