Senior Marketing Director, Coca-Cola Trademark - Philippines
Core
Develop brand growth, creative, and innovation strategies for Coca-Cola Trademark and local/regional brands to drive sustainable business growth and financial improvement.
Role type
Senior Marketing Director (Category Lead)
Builds
Brand strategies, 3-year country projects, 2-year IMX campaigns, brand calendars, and in-store execution plans.
Domain
FMCG / Beverage Industry / Brand Marketing
Deliverable
product features
Required skills
Brand portfolio strategy, innovation management, P&L ownership, cross-functional team leadership, consumer insight analysis, financial performance management, complex program management
Preferred skills
Global brand strategy experience, data and tech-enabled precision marketing, agile execution
Technologies
None stated
Responsibilities
Provide input on high-level category agenda and global brand strategy; Recommend 3-year country projects and 2-year IMX campaigns; Develop and align briefs for local IMX campaigns and innovation projects; Define brand calendar at market level and allocate resources; Support development of channels and in-store execution plans; Recommend growth targets and improve metrics via performance management.
Seniority
Senior, hands-on IC with leadership responsibilities