Senior Manager, Sparkling Flavors, Fanta
Core
Lead brand management, marketing, and P/L management for Sparkling Flavors Brands, with primary scope on Fanta, driving business growth and innovation in the Japanese market.
Role type
Senior Manager, Brand & P/L Management
Builds
High-quality brand experiences, innovative product pipelines, and commercial plans for Fanta and the Sparkling Flavors portfolio.
Domain
Fast-Moving Consumer Goods (FMCG) / Beverages
Deliverable
product features | dashboards & analysis | client delivery
Required skills
Brand Strategy, Market Segmentation, Revenue Growth Management, Negotiation, Data Insights, Consumer centric mindset, Strategic thinking, Campaign planning, P/L management
Preferred skills
Global communication, Innovation pipeline development, Omnichannel interactions, Sustainability, System Economics
Technologies
AI Concepts, Data Strategies, User Experience (UX) Design
Responsibilities
Lead brand business diagnosis and strategy proposal; develop future product pipeline with R&D and Technical teams; collaborate with agencies for consumer experience and promotion; manage marketing budget and P/L to improve system economics; synergize with global Sparkling Flavors community.
Seniority
Senior, hands-on IC with strategic leadership