Director, National Sales - Kroger
Core
Director of National Sales leading annual business plans and category leadership for fairlife, Core Power, and aseptic portfolios within the Kroger account.
Role type
Senior IC national account sales director (CPG/Dairy)
Builds
Annual business plans, revenue-building programs, and activation strategies for dairy and functional nutrition categories.
Domain
Consumer Packaged Goods (CPG), Dairy, Functional Nutrition, Retail Sales
Deliverable
product features
Required skills
National account management, joint business planning, category analysis, supply chain coordination, negotiation, data-driven storytelling, CRM proficiency, multi-brand portfolio management
Preferred skills
Familiarity with Kroger retail dashboards, emerging AI applications for predictive analytics
Responsibilities
Lead delivery of annual business plans for fairlife, Core Power, and aseptic categories; Shape strategies to accelerate market share and household penetration; Build senior-level relationships at Kroger; Drive category leadership through customer-centric initiatives; Serve as primary integrator among Coca-Cola teams and bottlers; Leverage operational rigor to address service-level and inventory challenges; Facilitate long-range planning discussions with Kroger decision-makers; Translate strategic imperatives into revenue programs and pricing structures.
Seniority
Senior, hands-on IC