Manager, Brand Management, Fanta
Core
Develop and execute brand growth strategies, business plans, and innovations to drive equity and market share for Fanta in the fruity sparkling category.
Role type
Manager, Brand Management
Builds
Global brand architectures, local consumer experiences, and E2E brand initiatives aligned with business strategy.
Domain
FMCG / Beverages / Brand Strategy
Deliverable
product features
Required skills
Brand strategy, Business analytics, Consumer insights, Social & E-Commerce expertise, Cross-functional leadership, Budget planning, Market development
Preferred skills
Global experience, B2C/FMCG category experience, English fluency, Chinese fluency
Technologies
AI Platforms, Digital Marketing, Integrated Marketing Planning, Portfolio Management, Revenue Growth Management
Responsibilities
Develop and execute brand growth strategies; Master global brand architectures and standards; Lead Fanta initiatives and E2E strategy; Collaborate across marketing, creative, and sales functions; Measure business performance and marketing effectiveness.
Seniority
Manager, hands-on IC