Manager, Brand Management, Fanta
Core
Develop and execute brand growth strategies, business plans, and innovations to drive equity and market share for Fanta in the fruity sparkling category.
Role type
Manager, Brand Management
Builds
Brand strategies, business plans, and consumer brand experiences
Domain
FMCG / Beverages / China Market
Deliverable
product features
Required skills
Category Strategy, Business Analytics, Performance Management, Budget Planning, Consumer Insights, Social & E-Commerce Strategy, Cross-functional Leadership
Preferred skills
Global experience, B2C/FMCG market development, Multi-national company experience
Technologies
AI Platforms, Digital Marketing, Integrated Marketing Planning, Portfolio Management, Revenue Growth Management
Responsibilities
Master global brand architectures and standards; Lead Fanta initiatives and E2E strategy; Collaborate with Creative, Finance, R&D, and sales teams; Measure business performance and marketing effectiveness.
Seniority
Manager, hands-on IC