Director, Marketing, Morocco
Core
Lead market-winning strategies and breakthrough execution for Coca-Cola brands in Morocco, translating Africa Operating Unit vision into locally relevant plans to strengthen brand love and capture market share.
Role type
Director, Marketing (Strategic Leadership)
Builds
Integrated marketing campaigns, new product launches, and consumer-centric brand programs for Coca-Cola in Morocco.
Domain
FMCG / Beverages / Consumer Packaged Goods
Deliverable
product features
Required skills
Brand strategy, Integrated marketing, Innovation management, Digital marketing, Marketing analytics, Budget stewardship, Cross-functional leadership, Stakeholder management, Agile methodologies, Data-driven decision making
Preferred skills
Advanced degree in Marketing or Business Administration, Experience in highly competitive markets
Technologies
Digital marketing platforms, Programmatic media, Data-led personalization tools
Responsibilities
Lead development and execution of Morocco's annual marketing strategy and portfolio plans; Translate consumer and shopper insights into growth opportunities and actionable brand programs; Orchestrate end-to-end Integrated Marketing Experience (IMX) campaigns across media, content, digital, social, influencers, and packaging; Drive innovation strategy and new product launches in the Morocco market; Partner with bottling system teams, agencies, and cross-functional stakeholders to deliver cohesive brand experiences; Monitor performance metrics to track marketing effectiveness and guide investment decisions; Champion digital marketing acceleration and advanced analytics capabilities; Steward marketing budgets with strong commercial discipline; Accelerate team capability development in creative strategy and digital tools; Ensure robust governance of workflows for fast, integrated marketing processes.
Seniority
Director, strategic leadership with 12+ years experience
