Pfizer Brand Marketing Director
Core
Driving go-to-market strategies and promotional plans for PfizerForAll, a consumer-facing digital platform helping patients access and manage Pfizer medicines.
Role type
Senior Brand Marketing Director
Builds
Integrated go-to-market plans, consumer experiences, and campaigns across paid, owned, earned, and shared channels for key therapeutic areas.
Domain
Healthcare / Digital Marketing
Deliverable
product features
Required skills
Go-to-market strategy, budget management, agency partnership management, omnichannel strategy, performance marketing, data-driven insights, regulatory compliance, creative brief management, cross-functional leadership.
Preferred skills
MBA, Lean/Six Sigma certification, experience in highly regulated environments.
Technologies
Microsoft applications, marketing technology platforms.
Responsibilities
Lead integrated CMO efforts for branded experiences, execute go-to-market plans across multiple channels, manage agency partners and creative delivery, oversee budget allocation and ROI, drive KPIs and campaign optimization, partner with business units on growth opportunities.
Seniority
Senior, hands-on IC
