Account-Based Marketing Lead – Public Sector (Workstations & Z Solutions)
Core
Lead 1:1 and 1:few account-based marketing programs to drive adoption of HP's Workstations and Z solutions across federal, state, and local government agencies.
Role type
Senior Account-Based Marketing Manager (Public Sector)
Builds
Workstation value proposition, personalized campaigns, and marketing content (case studies, landing pages) for government agencies.
Domain
Public Sector IT / Hardware Sales
Deliverable
product features
Required skills
Account-based marketing, B2B marketing, market research, customer segmentation, campaign planning, content development, analytics, Salesforce, go-to-market strategy
Preferred skills
Channel marketing, partner marketing, digital marketing transformation
Technologies
Salesforce
Responsibilities
Develop tailored value propositions aligned to government procurement cycles, create personalized campaigns, collaborate with sales to influence pipeline, develop customer segmentation and audience strategies, lead design of customer experience journeys.
Seniority
Senior, hands-on IC