Sr. Director Connections & Shopper Effectiveness & Capabilities
Core
Lead breakthrough initiatives in media, retail media, and shopper marketing to drive data- and tech-powered precision, hyper-segmentation, and conversion funnel optimization for Coca-Cola's EME OU.
Role type
Senior Director, Connections & Shopper Effectiveness
Builds
Data and media integration platforms, hyper-personalized shopper experiences, and ROI frameworks across retail, social, and e-commerce channels.
Domain
FMCG (Food, Beverage, Consumer Packaged Goods) / Digital Marketing & Retail Media
Deliverable
product features
Required skills
Media planning, Retail media strategy, Shopper marketing, AI and advanced analytics, Agency management, Cross-functional team leadership, Full-funnel activation, Incrementality measurement, Social commerce strategy, Brand positioning
Preferred skills
Innovation in digital platforms, Global market integration, Strategic partnership development
Technologies
AI, MarTech, Social commerce platforms, Data analytics tools
Responsibilities
Lead media capabilities including retail media and joint business planning; Orchestrate social ecosystems and influencers to win in social commerce; Drive Studio X/Open X effectiveness across markets; Define media performance standards and KPIs; Lead high-impact breakthrough projects for personalized connection capabilities; Elevate shopper marketing capabilities across the operating unit.
Seniority
Senior Director, strategic leadership & hands-on execution