Senior Product Manager - Marketing & Media Analytics
Core
Lead the vision, strategy, and roadmap for marketing and media analytics products to enable smarter media investment, stronger measurement, and faster decision-making.
Role type
Senior Product Manager (Marketing & Media Analytics)
Builds
Marketing analytics platforms, campaign measurement tools, attribution solutions, and audience analytics capabilities.
Domain
Retail / Digital Marketing / Media Analytics
Deliverable
product features
Required skills
Product management, analytics strategy, media attribution, experimentation design, data governance, stakeholder leadership, martech ecosystem knowledge
Preferred skills
Advanced measurement (MMM, multi-touch attribution), predictive modeling, clean room data collaboration, retail/e-commerce domain expertise
Technologies
LiveRamp, clean rooms, CDPs, ad platforms, web/app analytics tools, experimentation frameworks
Responsibilities
Own product vision and roadmap aligned to enterprise priorities; Partner with marketing, data science, and engineering to define product direction; Lead capabilities in measurement, attribution, and forecasting; Shape KPI frameworks and data governance; Define success metrics and drive adoption; Evaluate external martech/adtech partners; Communicate strategy and outcomes to senior leaders.
Seniority
Senior, hands-on IC