Retail Media Manager - Brand Side
Core
Leading retail media strategy, governance, and activation across key retail partners to drive business growth and strengthen retailer partnerships.
Role type
Senior IC Retail Media Manager (Brand Side)
Builds
Integrated retail media programs, campaigns, and measurement frameworks for major retailers.
Domain
Retail Media, eCommerce, Digital Media, Shopper Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Retail media strategy, cross-functional stakeholder management, agency leadership, performance optimization, KPI framework development, audience targeting, attribution modeling, strategic planning, data analysis, executive presentation
Preferred skills
Center of Excellence leadership, first-party data management, identity solutions, closed-loop measurement, global matrix organization experience
Technologies
Amazon, Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart, Best Buy Ads
Responsibilities
Define and lead retail media strategy across priority partners; Establish best practices and governance frameworks; Lead agency partners for planning and activation; Partner with major retail media networks for growth initiatives; Analyze campaign performance and drive optimization; Present strategic recommendations to senior leadership
Seniority
Senior, hands-on IC with strategic leadership