Director, Coffee, Georgia OTC Execution
Core
Develops integrated marketing plans and leads category strategy for the Coffee OTC portfolio to drive profitable volume growth and brand equity.
Role type
Director, Brand Management (FMCG)
Builds
Winning long-term category plans and sustainable volume growth for coffee brands
Domain
Fast-Moving Consumer Goods (FMCG) / Coffee / Over-The-Counter (OTC)
Deliverable
product features
Required skills
Integrated marketing planning, category strategy, consumer insights analysis, brand portfolio management, new product development, competitive benchmarking, team coaching
Preferred skills
Master's degree in Business/Marketing, syndicated data analysis (Nielsen, IRI), global/regional project leadership
Technologies
AC Nielsen, IRI, CCT+, Home Scan
Responsibilities
Develop integrated marketing plans and execute category strategy; Manage brand portfolio to meet volume, share, and profit objectives; Formulate consumer marketing programs to influence brand imagery and consumption behaviors; Identify opportunities for new revenue via new products or brand extensions; Ensure efficient use of marketing resources for innovation pipeline; Lead relationships with marketing community, operations, and stakeholders; Coach and develop marketing team members
Seniority
Director, strategic leadership with hands-on execution