Senior Brand Manager OTC Iberia
Core
Develop and execute OTC brand strategies to drive sales, profit, and brand equity for consumer health products.
Role type
Senior Brand Manager (OTC)
Builds
OTC brand strategies, marketing programs, and new product launches
Domain
Consumer Health / Over-the-Counter (OTC)
Deliverable
product features
Required skills
Brand strategy, P&L management, consumer insights, new product launch execution, matrix organization navigation, agency management, digital program execution, sales collaboration
Preferred skills
People leadership, financial acumen, entrepreneurial mindset, adaptability
Technologies
Global toolkits, innovation vision board, digital programs
Responsibilities
Develop strategic direction for the brand based on consumer insights; Account for annual brand P&L delivery and budget management; Manage brand equity through localization of global toolkits; Drive innovation strategy execution; Manage agency and cross-functional relationships; Execute media, creative, and digital programs; Collaborate with sales for customer engagement; Track results against KPIs and recommend course corrections.
